How To Prepare Content For A Website
Creating good content for your website is very important. If you follow the steps in the Content Form that I issue you, you will be able to create page content easily.
- Do not strive for perfection immediately; you will have to write several drafts.
- First Draft. The first draft does not have to be perfect; just get your ideas down to begin with. Further revisions will improve the content.
- Second Draft. This draft needs to be more thorough. Make sure the content is relevant to the page, that it gets the right message across, that it reflects the style of your organisation and that it is not too long or full of unnecessary ‘padding’.
- Third Draft. Make sure you double and triple check the spelling and punctuation, then correct if necessary. Please pay particular attention to mistakes that your spell-checker will not notice, for example the incorrect use of there and their or your and you’re.
- More Drafts. Make as many new drafts as you feel you need.
- Final Draft. This needs to be exactly what will appear on your new website.
The Final Draft is the only version I want to see – once ready you should upload it to your Google Drive.
- The resolution of your images should be 72dpi for web pages.
- The correct naming of the images is essential so please read the How To Name Images & PDFs For The Web article carefully.
- REMEMBER – if you do not have express permission to use an image then it cannot be used in the website.
- Please upload your correctly formatted images to your Google Drive, in the correct folder.
- Make sure you reference the images on your Content Form.
Search Engine Optimisation (SEO)
When someone carries out a search on Google etc. the search engine wants to give their ‘customer’ the best possible results. So it returns results that it thinks are relevant based on the content of different sections of your site. SEO is the process of convincing the search engines that your site is the one they want to show the searcher. So your page title, description, content, image names etc. must all be genuinely relevant to the page.
Over simplified example
|Page Title||Blue Widgets Page||Page 10|
|Content Text||We sell blue widgets…, blue widgets are useful for….||Buy now|
|Meta Description||Our blue widgets are the best quality and a great price.||blue widgets|
This is the text that describes the page it appears on. It appears at the very top of the browser when viewing a site. It should be no more than 70 characters. It does not have to be the same as the title you give your page or article that appears on your website.
It is also what is shown in search engine results.
This text will appear under your website page title in searches in Google etc. It needs to be eye catching but relevant. It is your opportunity to catch a searcher’s attention and compel them to click onto your page. You should let them know what the page offers them in relation to what they are looking for. It should be about 150 characters long.
Page content text
This is the text that appears on your web page. This is the part you want people to read and make them want to stay on your page, buy your goods etc. It should include as many of your keywords as possible but they must appear as legible English. And they should not appear too often or the search engines will realise you are putting them in too much.
Hopefully now you see how important it is to spend some time on getting your content correctly set up.