Creating good content for your website is very important.  But you need to know how to prepare content for a website if it is not something you are used to doing. If you follow the steps below you will be able to create good page content easily.

Copy

  1. Do not strive for perfection immediately; you will have to write several drafts.
  2. First Draft. The first draft does not have to be perfect; just get your ideas down to begin with.  Further revisions will improve the content.
  3. Second Draft. This draft needs to be more thorough.  Make sure the content is relevant to the page, that it gets the right message across, that it reflects the style of your organisation and that it is not too long or full of unnecessary ‘padding’.
  4. Third Draft. Make sure you double and triple check the spelling and punctuation, then correct if necessary.  Please pay particular attention to mistakes that your spell-checker will not notice, for example the incorrect use of there and their or your and you’re.
  5. More Drafts. Make as many new drafts as you feel you need.
  6. Final Draft. This needs to be exactly what will appear on your new website.

The Final Draft is the only version you want to add to the website or our page content form.

Images

  1. The resolution of your images should be 72dpi for web pages.
  2. The correct naming of the images is essential so please read the How To Name Images & PDFs For The Web article carefully.
  3. REMEMBER – if you do not have express permission to use an image then it cannot be used in the website.
  4. Make sure you reference any images on your page content form if applicable.

Search Engine Optimisation (SEO)

When someone carries out a search on Google etc. the search engine wants to give their ‘customer’ the best possible results.  So it returns results that it thinks are relevant based on the content of different sections of your site.  SEO is the process of convincing the search engines that your site is the one they want to show the searcher.  So your page title, description, content, image names etc. must all be genuinely relevant to the page.

Over simplified example

Relevant Not Relevant
Page Title Blue Widgets Page Page 10
Content Text We sell blue widgets…, blue widgets are useful for…. Buy now
Image names blue-widget.jpg image0005.jpg
Meta Description Our blue widgets are the best quality and a great price. blue widgets

Page Title

This is the text that describes the page it appears on. It appears at the very top of the browser when viewing a site. It should be no more than 70 characters.  It does not have to be the same as the title you give your page or article that appears on your website.

page-title

It is also what is shown in search engine results.

google-result

Meta Description

This text will appear under your website page title in searches in Google etc.  It needs to be eye catching but relevant.  It is your opportunity to catch a searcher’s attention and compel them to click onto your page.  You should let them know what the page offers them in relation to what they are looking for.  It should be between 120 and 156 characters long, including spaces.

meta-description

Page content text

This is the text that appears on your web page.  This is the part you want people to read and make them want to stay on your page, buy your goods etc.  It should include as many of your keywords as possible but they must appear as legible English.  And they should not appear too often or the search engines will realise you are putting them in too much.

Hopefully now you see how important it is to spend some time on learning how to prepare content for a website and getting your content correctly set up.

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