Amy Wilkinson is a professional make up artist with big plans for her career. She already had a website but it was out of date both visually and functionality wise.
A large part of her work to date had been wedding make up and the old website was very much centred around that. But Amy is still carrying on with her training and will eventually spend more time working in TV, film and fashion.
So she needed a website that could showcase any of her work now and going forward. It could not pigeon hole her forever as a wedding make up artist.
She also needed to have quite detailed online booking forms for her clients to complete. Because Amy is such a professional, she gains as much information about a prospective client as she can, right down to whether they have any allergies.
Make up is very visual and Amy had already been collecting plenty of gorgeous images, plus the stories that go with them.
To make sure the website would work for Amy well into the future we made sure the domain and site would showcase ‘Amy the Professional Make Up Artist’, rather than any particular style of make up.
Using WordPress I created a website based around a blog because Amy wanted to put the photographs, videos and stories from her work to date to good use. She also wanted to add content to the site regularly herself.
The design is deliberately simple so that the images provide all the colour and visual interest.
We also created two online forms, one for initial enquiries and another for detailed questions to be completed by the client once they have booked. All the form submissions go to a central point in project management software and reduce email volume.
Amy writes about her work as blog posts but also fills her portfolio with just images. These are categorised by the style of make up and allow prospective clients a quick look at her fantastic work.